Robin Watterworth
About Robin Watterworth
Robin Watterworth is a Senior Digital Marketer specializing in Paid Media at Thomson Reuters, where he has worked since 2021. He has extensive experience in digital marketing, including report crafting, paid media testing, and data analysis.
Work at Thomson Reuters
Currently, Robin Watterworth serves as a Senior Digital Marketer specializing in Paid Media at Thomson Reuters. Since joining the company in 2021, Robin has focused on crafting comprehensive digital marketing reports on a monthly, quarterly, and annual basis for internal stakeholders. This role involves analyzing digital performance and analytics data to identify trends and actionable insights, which contribute to continuous optimization of marketing strategies.
Previous Experience in Digital Marketing
Before joining Thomson Reuters, Robin Watterworth held several roles in digital marketing and operations. From 2014 to 2021, Robin worked at UnityWorks! as an Ad Operations Supervisor, where responsibilities included overseeing ad operations and ensuring effective campaign execution. Prior to that, Robin was a Project Manager at Meta-forge for one year in 2010, where project coordination and management were key duties.
Background in Retail Management
Robin Watterworth has a background in retail management, having worked as a Store Manager at Starbucks Coffee Company from 1999 to 2004. This role involved managing store operations and staff, contributing to customer service excellence. Additionally, Robin worked as an Internal Sales Coordinator at Aveda from 2007 to 2010, where responsibilities included supporting sales initiatives and coordinating internal communications.
Expertise in Paid Media and Digital Analytics
Robin Watterworth possesses expertise in defining and managing paid media tests, which encompass ad copy, dayparting, and landing page optimization. This skill set is complemented by the ability to analyze and interpret digital performance data, enabling the identification of trends that inform marketing strategies. Robin collaborates with various teams, including SEO, Social, Paid Search, and Email, to coordinate efforts and leverage insights across different digital marketing channels.