Sam Frederick
About Sam Frederick
Sam Frederick is a Marketing Automation Manager at Thomson Reuters, specializing in creating sales tools and executing product marketing strategies. He has extensive experience in tracking customer promotions, analyzing sales trends, and possesses expertise in Salesforce.com and search engine optimization.
Work at Thomson Reuters
Sam Frederick has been serving as the Marketing Automation Manager at Thomson Reuters since 2017. In this role, he specializes in creating sales tools designed to assist the sales channel in achieving both sales and retention goals. He has developed and executed product marketing strategies specifically for the Super Lawyers program. Additionally, he is involved in tracking and analyzing customer promotions and sales trends, ensuring that the organization remains informed about market trends. His responsibilities include aligning with sales and other internal departments to effectively communicate new products and programs.
Education and Expertise
Sam Frederick studied at Cambridge-Isanti High School from 2002 to 2006. He then attended the University of Northwestern - St. Paul, where he earned a Bachelor's degree in Marketing with a minor in Biblical Studies from 2006 to 2010. He also studied at the University of St. Thomas, focusing on Aeronautics, Aviation, and Aerospace Science and Technology, and participated in the United States Air Force Reserve Officer Training Corps from 2006 to 2008. His expertise includes proficiency in Salesforce.com and search engine optimization.
Background
Prior to his current position at Thomson Reuters, Sam Frederick held various roles in marketing and communications. He worked as an Event Assistant at the University of Northwestern - St. Paul from 2007 to 2010. He then served as a Marketing Account Manager at Schoolizon for eight months in 2013 to 2014. Following that, he worked as a Premise Marketing Consultant at Dex Media from 2014 to 2017. His early career included a role as a Marketing and Communications Intern at Fox Sports North and as a Loan Documentation Specialist/Home Mortgage Associate at Wells Fargo.
Professional Experience
Sam Frederick has accumulated diverse professional experience in marketing and communications. His roles have included Production and Installation Supervisor at LDP - Live Design Productions from 2007 to 2010, where he managed production processes. He has also worked in various capacities that required collaboration with sales teams and internal departments, focusing on product communication and marketing strategies. His career reflects a strong foundation in both practical marketing applications and strategic development.