Sara Roberts, Cmp, Des
About Sara Roberts, Cmp, Des
Sara Roberts is a Senior Marketing Event Planner with extensive experience in hybrid and virtual events. She has worked for notable organizations such as Amazon Web Services and Thomson Reuters, and holds a Bachelor's Degree in Hospitality Management and Event Marketing from the University of Houston.
Work at Thomson Reuters
Sara Roberts currently serves as a Senior Marketing Event Planner at Thomson Reuters, a role she has held since 2023. In this position, she focuses on planning and executing marketing events that align with the company's strategic goals. Her expertise in hybrid and virtual events enhances the effectiveness of these initiatives.
Previous Experience at Amazon Web Services
In 2022, Sara worked at Amazon Web Services (AWS) as a Global Event Content Program Manager for a period of six months. During her tenure, she contributed to the planning and execution of global events, leveraging her skills in event content strategy to enhance participant engagement.
Education and Expertise
Sara Roberts holds a Bachelor's Degree in Hospitality Management & Event Marketing from the University of Houston. She also studied at Conrad N. Hilton College, earning a Bachelor of Science in Hospitality Administration/Management. Her educational background supports her expertise in hybrid and virtual events, as well as her advocacy for accessibility in event planning.
Event Management Skills and Tools
Sara is skilled in utilizing various software tools for event management and marketing. She is proficient in platforms such as Cvent, Salesforce, and Adobe Creative Suite. Her experience includes managing large-scale events, such as the AAU Jr. Olympics, which involved coordinating logistics for 17,000 athletes, and organizing a New Year’s Eve Celebration attended by 30,000 community members.
Background in Event Coordination
Sara has a diverse background in event coordination, having held various roles in organizations such as the Greater Houston Partnership, Sony Interactive Entertainment, and Harris County - Houston Sports Authority. Her experience spans live and digital event production, brand activations, and customer service, showcasing her versatility in the field of event planning.