Sarah Menke Vanasek
About Sarah Menke Vanasek
Sarah Menke Vanasek serves as the Head of HR for the Legal Professionals Division at Thomson Reuters, where she has worked since 2013. She has a background in marketing, having held managerial positions at several companies, including ABC Companies, SmithBucklin, and BAI.
Current Role at Thomson Reuters
Sarah Menke Vanasek serves as the Head of HR for the Legal Professionals Division at Thomson Reuters. She has held this position since 2013, contributing to the company's human resources strategies and initiatives. Her role involves overseeing HR functions and aligning them with the division's goals. She operates from Faribault, MN, where she has been instrumental in enhancing HR practices within the organization.
Previous Experience in Marketing Management
Prior to her current role, Sarah Menke Vanasek worked in various marketing management positions. She was a Marketing Manager at BAI from 2009 to 2012, where she focused on marketing strategies and initiatives. Following that, she served as a Marketing Manager at SmithBucklin from 2005 to 2009, contributing to marketing efforts during her tenure. Additionally, she worked at ABC Companies as a Marketing Manager from 2012 to 2013, where she developed go-to-market strategies for new product launches.
Education and Academic Background
Sarah Menke Vanasek studied at the University of Northern Iowa, where she earned a Bachelor of Arts degree. Her academic focus included Marketing and Music, and she completed her studies from 1999 to 2004. This educational background provided her with foundational knowledge that she applied throughout her career in marketing and human resources.
Achievements in Marketing Initiatives
During her time as a Marketing Manager, Sarah Menke Vanasek implemented several successful initiatives. She developed go-to-market strategies for new product launches, emphasizing brand positioning and value propositions. Notably, she executed a comprehensive SEO initiative that led to a 15% increase in online traffic and improved site engagement within five months. Additionally, she played a significant role in revitalizing the digital presence of her previous companies, including a website redesign and the launch of a mobile site.