Sarah Yeoh
About Sarah Yeoh
Sarah Yeoh is a Senior Media Planner for APAC at Thomson Reuters, where she has worked since 2021. With a background in integrated media planning and digital paid media, she has held various roles in notable companies including Lazada, Wavemaker, L'Oréal, and IPG Mediabrands.
Current Role at Thomson Reuters
Sarah Yeoh serves as a Senior Media Planner for the Asia-Pacific (APAC) region at Thomson Reuters. She has held this position since 2021, contributing to the company's media planning efforts in Singapore. In her role, she focuses on developing integrated media strategies that encompass both offline and digital channels.
Previous Experience at Lazada
Before joining Thomson Reuters, Sarah Yeoh worked at Lazada as a Regional Brand Media Planner for a brief period in 2020. Her role involved media planning in Singapore, where she contributed to brand media strategies during her two-month tenure.
Experience at Wavemaker
Sarah Yeoh worked at Wavemaker as a Senior Media Planner from 2017 to 2020. During her three years at the agency, she focused on media planning in Singapore, enhancing her skills in creating effective media strategies for various clients.
Education and Expertise
Sarah Yeoh studied at Universiti Tunku Abdul Rahman (UTAR), where she earned a degree in Communication with a focus on Broadcasting. Her educational background supports her expertise in digital paid media and integrated media planning, allowing her to contribute effectively to comprehensive media strategies.
Career Background
Sarah Yeoh has a diverse career in media planning, beginning as an Associate in Playout & Presentation at Astro from 2010 to 2012. She then progressed to IPG Mediabrands as a Media Planner from 2014 to 2016, followed by a role at L'Oréal as a Senior Media and Digital Executive from 2016 to 2017. This extensive experience has equipped her with a strong foundation in both traditional and digital media.