Saritha Lobo
About Saritha Lobo
Saritha Lobo is a Campaign Planner at Thomson Reuters in Toronto, Ontario, Canada, where she has worked since 2020. With a background in marketing roles at Thomson Reuters since 2007, she specializes in developing integrated marketing strategies for legal print publications and utilizes data analytics to optimize digital marketing efforts.
Work at Thomson Reuters
Saritha Lobo has been employed at Thomson Reuters since 2007, holding various positions over the years. Currently, she serves as a Campaign Planner, a role she has occupied since 2020 in Toronto, Ontario, Canada. Prior to this, she worked as a Product Marketer for Tax and Accounting from 2015 to 2020, and as a Product Marketer, Online, from 2013 to 2014. Her earlier tenure at Thomson Reuters also includes a position as a Marketing Coordinator from 2007 to 2012. Throughout her career at the company, she has developed integrated marketing strategies and collaborated with various teams to enhance marketing efforts.
Education and Expertise
Saritha Lobo studied at York University from 2005 to 2009, where she completed her degree. Additionally, she has attended Centennial College, furthering her education in relevant fields. Her expertise lies in developing integrated marketing strategies for legal print publications in both Canada and the US. She consults on best practices for content marketing and demand generation, leveraging her educational background to drive revenue and optimize marketing initiatives.
Background
Saritha Lobo has a diverse background in marketing, with a focus on the legal sector. Her career at Thomson Reuters spans over a decade, during which she has held multiple roles that contribute to her comprehensive understanding of marketing strategies. Her experience includes working closely with UX, development, operations, and analytics teams to implement digital channel initiatives. This collaboration has allowed her to foster strong relationships with Core Publishing Solutions and internal marketing teams.
Achievements
Throughout her career at Thomson Reuters, Saritha Lobo has made significant contributions to the marketing department. She has utilized data analytics to monitor and interpret the performance of digital tactics, adjusting strategies as necessary to meet revenue goals. Her work includes testing and optimizing marketing plans to enhance customer understanding and ensure alignment with brand strategies and persona insights. These efforts have positioned her as a key player in the company's marketing initiatives.