Sasha Mukhin
About Sasha Mukhin
Sasha Mukhin is a Senior Marketing Specialist at Thomson Reuters, specializing in strategy and regional marketing for the Asia & Emerging Markets region. With a background in media, psychology, and data science, Mukhin has held various marketing roles across notable companies, contributing to successful global launches and campaigns.
Work at Thomson Reuters
Sasha Mukhin currently holds the position of Senior Marketing Specialist, Strategy at Thomson Reuters. She has been with the company since 2021, contributing to marketing strategies and initiatives in Sydney, New South Wales, Australia. In her role, she collaborates with global marketing contacts to execute go-to-market (GTM) launches and develop regional campaigns specifically for the Asia and Emerging Markets region. Her work emphasizes effective communication and collaboration with key business stakeholders.
Education and Expertise
Sasha Mukhin has a diverse educational background. She studied Media at Macquarie University, earning her Bachelor’s degree from 2005 to 2010. She furthered her studies in Psychology, completing a course in Positive Psychology through Coursera at the University of North Carolina School of the Arts in 2017. Additionally, she pursued a Data Science and Analytics course at Academy Xi in 2018. Currently, she is pursuing a Graduate Diploma in Marketing at UTS Alumni, expected to complete in 2024.
Background
Sasha Mukhin has a solid foundation in marketing and sales, beginning her career as a Sales Representative at American Express in Sydney from 2004 to 2005. Over the years, she has held various marketing roles, including Digital Marketing Coordinator at Starlight Children's Foundation Australia and Online Marketing Coordinator at Groupon Australia. Her experience spans across multiple companies and sectors, highlighting her adaptability and expertise in digital marketing.
Achievements
Throughout her career, Sasha Mukhin has developed significant marketing materials, including a product playbook that features competitively led messaging and campaign tool kits for regional marketing execution. She has embraced agile marketing practices to enhance collaboration with business stakeholders and has worked closely with partnership leads to identify opportunities for product portfolio alignment. Her understanding of the competitive landscape has informed customer value proposition messaging, contributing to campaign success.