Shannon Black
About Shannon Black
Shannon Black serves as the Manager of Marketing Performance at Thomson Reuters, where he has worked since 2018. With over 20 years of experience in marketing analytics, he specializes in campaign metrics and Google AdWords.
Work at Thomson Reuters
Shannon Black has been employed at Thomson Reuters since 2018, currently holding the position of Manager, Marketing Performance in Ann Arbor, MI. In this role, she focuses on detailed campaign analytics, tracking key metrics such as Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), pipeline, and revenue tracking. Prior to her current role, she served as Senior Marketing Manager for one year and as a Marketing Analyst for eleven years, showcasing her extensive experience within the company.
Previous Employment Experience
Before joining Thomson Reuters, Shannon Black worked in various roles that contributed to her expertise in marketing and analysis. She was a Senior Market Research Analyst at GfK from 2003 to 2006 and a Manager of Special Projects at BBDO Worldwide for seven months in 2003. Additionally, she served as a Senior Consultant in the Special Services Group at Plante Moran from 2000 to 2003 and as a Senior Analyst at The Martec Group from 1995 to 2000. This diverse background has equipped her with a comprehensive understanding of marketing dynamics.
Education and Expertise
Shannon Black holds a Master of Business Administration (MBA) from Michigan State University's Eli Broad College of Business, where she studied Integrative Management from 1998 to 1999. She also earned a Bachelor of Arts (BA) in Organizational Behavior and Accounting from the University of Michigan College of Literature, Science, and the Arts, completing her studies from 1990 to 1994. Her educational background supports her 20 years of experience in driving business results through marketing analysis.
Marketing Performance Skills
Shannon Black possesses specialized skills in marketing performance, particularly in campaign analytics. She has expertise in setting up Google AdWords campaigns, which is integral to her marketing execution responsibilities. Her focus on meticulous tracking and analysis of marketing programs enables her to drive business results effectively. Her experience spans various metrics, including MQLs, SQLs, pipeline, and win revenue tracking, which are critical for assessing marketing effectiveness.