Shannon Fokken
About Shannon Fokken
Shannon Fokken is a seasoned marketing professional currently serving as Director of Brand/Channel Management in Talent Acquisition at Thomson Reuters. With over 15 years of experience in brand and product marketing, she has a strong background in developing effective marketing strategies and leading collaborative projects.
Current Role at DTN
Shannon Fokken serves as the Global Portfolio Marketing Leader at DTN, a position she has held since 2017. In this role, she is responsible for overseeing marketing strategies and initiatives on a global scale. Her work focuses on enhancing the company's portfolio and driving market engagement. Fokken's leadership in marketing contributes to DTN's objectives in the Greater Minneapolis-St. Paul Area.
Experience at Thomson Reuters
Shannon Fokken has extensive experience at Thomson Reuters, where she has worked in various capacities since 2009. She held the position of Director, Brand & Design from 2012 to 2015, and later transitioned to Director, Brand/Channel Management in Talent Acquisition in 2015, a role she continues to occupy. Fokken's earlier roles included Sr. Product Marketer for Compliance and Regulatory Solutions and Manager of Board Governance Marketing. Her tenure at Thomson Reuters spans over six years and includes significant contributions to brand and product marketing.
Educational Background
Shannon Fokken holds a Master of Business Administration (MBA) from Capella University, where she studied Business and Marketing from 2008 to 2010. Prior to this, she earned a Bachelor of Science degree in Business Communications and Marketing from the University of Wisconsin-River Falls, completing her studies from 1997 to 2002. Her educational background provides a strong foundation for her career in marketing and business strategy.
Professional Expertise
Shannon Fokken has over 15 years of experience in various aspects of marketing, including brand and product marketing, lead generation, and strategic marketing. She is known for her ability to develop and implement effective marketing plans that drive sales and revenue growth. Fokken's expertise also extends to event planning and staff leadership, making her a versatile professional in the marketing field.