Shelley Gracia
About Shelley Gracia
Shelley Gracia is a Senior Manager of Marketing at Thomson Reuters, where she has transitioned the marketing team to a persona-based strategy and leads marketing campaigns for tax and accounting software. She has a background in fine arts and extensive experience in social media, community management, and strategic marketing.
Current Role in Marketing
Shelley Gracia serves as the Senior Manager of Marketing at Thomson Reuters, a position she has held since 2019. In this role, she leads end-to-end marketing campaigns specifically for tax and accounting software. Her responsibilities include developing strategy, content marketing, enhancing digital presence, and managing partnership and sponsorship fulfillment. She has transitioned the marketing team from a product-based approach to a persona-based strategy, incorporating personalization and customized demand generation nurture programs.
Previous Experience at Thomson Reuters
Shelley Gracia has extensive experience at Thomson Reuters, having worked in various capacities. She was a Manager of Social Media & Community from 2017 to 2018 and spent ten years in Market Development/Strategic Marketing from 2006 to 2016. Her roles involved managing social media strategies and developing market initiatives, contributing to the company's overall marketing effectiveness.
Education and Academic Background
Shelley Gracia studied at John F. Kennedy Catholic High School in Somers, NY, from 1990 to 1994. She then attended Auburn University, where she earned a Bachelor of Fine Arts (B.F.A.) degree in Painting from 1994 to 1998. This educational background provided her with a strong foundation in creative thinking and visual communication, which she applies in her marketing strategies.
Leadership and Team Management
In her current role, Shelley Gracia manages contractor time and feedback within the marketing team. She has established a repeatable onboarding program for the 20-person Marketing department, ensuring new team members are effectively integrated into the organization. Additionally, she coaches and mentors junior marketing staff, providing leadership as an Agile squad Scrum Master.
Previous Roles in Public Relations and Marketing
Before her tenure at Thomson Reuters, Shelley Gracia worked as the Public Relations & Marketing Manager at the Pennsylvania Academy of the Fine Arts from 2002 to 2003. This role involved managing public relations efforts and marketing initiatives, contributing to her comprehensive understanding of marketing and communications.