Siva Sekar
About Siva Sekar
Siva Sekar is an Associate Research Analyst with over 12 years of experience at Thomson Reuters and a background in media research. He specializes in data analysis and advanced Excel reporting, ensuring the quality of media research information.
Work at Thomson Reuters
Siva Sekar has been employed at Thomson Reuters as an Associate Research Analyst since 2012. In this role, he has accumulated over 12 years of experience, contributing to various research initiatives. His responsibilities include conducting data analysis and ensuring the quality of media research information. Sekar's work focuses on applying data quality principles to maintain accuracy, completeness, and relevance in research outputs.
Previous Experience in Media Research
Before joining Thomson Reuters, Siva Sekar worked as an Associate Research Analyst at RedEgg InfoExpert Technologies Pvt. Ltd. from 2011 to 2012. During his seven-month tenure, he gained valuable experience in media research, focusing on media and market strategy. Additionally, he has over two years of experience in a Public Relations firm as a Media Researcher, where he developed skills in data analysis and reporting.
Education and Expertise
Siva Sekar completed his Bachelor of Technology (B.Tech.) in Information Technology at S.A Engineering College from 2005 to 2009. He studied at Carmel Higher Secondary School in Nagercoil prior to his college education. His academic background has equipped him with the technical skills necessary for data analysis and report creation, particularly in advanced Excel.
Specialization in Data Analysis
Siva Sekar specializes in creating advanced Excel reports and conducting thorough data analysis. His expertise includes making coding changes necessary for site implementation, which enhances his ability to contribute to research projects effectively. He applies data quality principles to ensure the integrity of media research information, focusing on accuracy, completeness, and relevance.
Understanding of US Media Market
Siva Sekar has developed a comprehensive understanding of the US media market and current trends. This knowledge enhances his ability to analyze media strategies and contribute to research initiatives that require insight into international media dynamics.