Sonia Andreea Anghel
About Sonia Andreea Anghel
Sonia Andreea Anghel is a Senior Marketer specializing in Campaign Management at Thomson Reuters, where she has worked since 2022. She has a background in marketing and holds a Master's degree from the University of Warwick and a Bachelor's degree from the University of Kent.
Work at Thomson Reuters
Sonia Andreea Anghel currently serves as a Senior Marketer in Campaign Management at Thomson Reuters, a position she has held since 2022. In this role, she is responsible for leading strategic initiatives that focus on integrated, digitally-focused channel programs. Her work includes managing paid digital and social campaigns, as well as email marketing efforts to meet lead generation and marketing automation system goals. Prior to her current role, she worked at Thomson Reuters as a Campaign Management Marketer from 2018 to 2021, where she contributed to campaign strategies and customer journey optimization.
Education and Expertise
Sonia Andreea Anghel holds a Master of Arts (MA) in Creative and Media Enterprises from the University of Warwick, which she completed from 2017 to 2018. She also earned a Bachelor's Degree in International Business from the University of Kent, where she studied from 2013 to 2017. Her educational background provides her with a solid foundation in marketing principles and strategies, enabling her to effectively manage campaigns and optimize customer experiences.
Background
Before her tenure at Thomson Reuters, Sonia worked as a Demand Generation Manager for Arctic Wolf in London from 2021 to 2022. In this role, she focused on demand generation strategies for the EMEA region. Additionally, she gained experience as a Marketing Intern at the National Bank of Abu Dhabi in 2016, where she contributed to various marketing initiatives for a period of two months. This diverse background has equipped her with a range of skills in marketing and campaign management.
Achievements
Throughout her career, Sonia has acted as the primary point of contact for various stakeholders, including Demand Generation and Content Centers of Excellence, BDR Managers, and external vendors. She has led initiatives aimed at optimizing campaign programming to achieve the highest possible return on investment (ROI). Her contributions have focused on building digital customer journeys and enhancing customer touchpoints to create seamless experiences.