Srikanth Parigi
About Srikanth Parigi
Srikanth Parigi is a Marketing Operations Manager at Thomson Reuters, with a diverse background in digital marketing and campaign operations across various companies in India. He has extensive experience in email marketing, CRM strategies, and data-driven marketing.
Current Role at Thomson Reuters
Srikanth Parigi currently serves as the Marketing Operations Manager at Thomson Reuters, a position he has held since 2022. He works in Hyderabad, Telangana, India, where he is responsible for overseeing marketing operations. His role involves implementing strategies that enhance marketing efficiency and effectiveness, contributing to the overall success of the organization.
Previous Experience in Marketing Operations
Prior to his current role, Srikanth Parigi accumulated extensive experience in marketing operations. He worked at Zeta Global as a Senior Team Lead in Campaign Operations from 2015 to 2021, managing campaign strategies and execution. His earlier roles included positions at Zeta Interactive, where he served as a Digital Marketing Associate and later as a Digital Marketing Manager, gaining valuable insights into digital marketing practices.
Educational Background
Srikanth Parigi completed his undergraduate studies at Swami Vivekananda Institute of Technology from 2005 to 2009. He then pursued a Master of Business Administration in Marketing/Marketing Management at ICFAI Business School from 2009 to 2011. His educational background provides a solid foundation for his career in marketing operations and management.
Skills and Expertise in Digital Marketing
Srikanth Parigi possesses a strong skill set in digital marketing, particularly in web analytics and reporting. He has expertise in designing email campaigns, landing pages, and forms, which are essential for effective email marketing strategies. His experience also includes a focus on digital CRM strategy solutions and cross-channel CRM product management, enhancing customer engagement and retention.
International Client Exposure
Throughout his career, Srikanth Parigi has gained international customer and client exposure, particularly in client servicing roles. This experience has equipped him with the ability to understand diverse market needs and implement strategies that cater to a global audience, further enhancing his effectiveness in marketing operations.