Susan Lefler (Temple)
About Susan Lefler (Temple)
Susan Lefler is a Senior Brand Strategist at Thomson Reuters, specializing in brand communications and social media. She has a background in sociology and extensive experience in the information services, technology, and media industries.
Work at Thomson Reuters
Susan Lefler has been employed at Thomson Reuters since 2018, serving as a Senior Brand Strategist. In this role, she focuses on developing and implementing brand strategies that align with the company's objectives. Her work involves leveraging her expertise in media skills training and brand communications to enhance the company's market presence.
Education and Expertise
Susan Lefler holds a Bachelor’s Degree in Sociology from Hamilton College. She also completed her early education at Rye Country Day School. Her academic background supports her expertise in media skills training strategies, brand communications, and social media, which she has applied throughout her career in various roles.
Background in Information Services and Media
Susan Lefler has a demonstrated history of working in the information services, technology, and media industries. Her career includes significant roles at notable organizations such as Mashable and Reuters News Agency, where she contributed to marketing and communications efforts. This background has equipped her with a comprehensive understanding of brand strategy and communication.
Previous Work Experience
Before joining Thomson Reuters, Susan Lefler worked in several positions that contributed to her professional development. She served as a Marketing Intern at Bloomingdale's for two months in 2012, and later as a Communications Coordinator at Mashable from 2013 to 2016. Following that, she worked as a Marketing & Communications Specialist at Reuters News Agency from 2016 to 2018. Additionally, she was a Site Director at Let's Get Ready! from 2011 to 2012.
Skills in Brand Communications and Social Media
Susan Lefler possesses skills in brand communications and social media, which are essential for her role as a Senior Brand Strategist. Her ability to navigate these areas effectively has been a key component of her work across various organizations, enabling her to develop impactful communication strategies that resonate with target audiences.