Sydney Gonyea
About Sydney Gonyea
Sydney Gonyea is a marketer specializing in campaign management at Thomson Reuters, where he has worked since 2021. He focuses on budget allocation, digital customer journeys, and cross-functional collaboration to enhance marketing effectiveness.
Work at Thomson Reuters
Sydney Gonyea has been employed at Thomson Reuters since 2021, where she holds the position of Marketer in Campaign Management. In this role, she focuses on segment budget allocation and targeting to optimize resource use for successful marketing campaigns. She collaborates with cross-functional partners to create and execute quarterly campaign plans that target retention, upsell, cross-sell, and acquisition. Sydney manages and monitors integrated channel programs, including events, paid digital, paid social, nurture, and email, to ensure the effectiveness of these campaigns.
Previous Experience in Marketing
Prior to her current role, Sydney Gonyea worked as a Demand Generation Marketing Intern at Thomson Reuters for three months in 2020. She also served as a Marketing Specialist at Foundation Finance Company LLC for seven months in 2021. In these positions, she gained valuable experience in marketing strategies and campaign management, which contributed to her expertise in building digital customer journeys and enhancing customer experience.
Education and Expertise
Sydney Gonyea earned her Bachelor's degree in Communication and Journalism with a focus on Strategic Communication from the University of St. Thomas. She studied there from 2017 to 2021. Her academic background has equipped her with the skills necessary for effective marketing, including expertise in segment budget allocation and targeting, as well as campaign management.
Project Management Skills
In her role at Thomson Reuters, Sydney serves as a project manager and expert for campaign plans. She coordinates efforts across various teams to achieve marketing objectives, ensuring that all aspects of the campaigns are aligned and executed effectively. Her ability to manage integrated channel programs demonstrates her proficiency in overseeing complex marketing initiatives.
Digital Customer Journey Development
Sydney Gonyea specializes in building digital customer journeys and touchpoints that enhance the customer experience. She focuses on creating seamless and frictionless interactions, which are essential for effective marketing strategies. Her work in this area contributes to the overall success of the campaigns she manages.