Sydney (Yang) Liu
About Sydney (Yang) Liu
Sydney (Yang) Liu serves as the Sr. Director of Digital/Omni Channel Transformation for Mid-sized Law Firms at Thomson Reuters, where she leads efforts to identify growth opportunities in the US market. She holds an MBA from The Wharton School and has extensive experience in enterprise transformation and sales and marketing across various industries.
Work at Thomson Reuters
Sydney Liu serves as the Senior Director of Digital/Omni-channel Transformation for Mid-sized Law Firms at Thomson Reuters. In this role, she has been instrumental in leading a team that focuses on identifying growth opportunities within the US midsize law firm market. Since joining the company in 2020, Liu has collaborated with various departments, including Product, Marketing, and Sales, to implement effective growth strategies tailored to the unique needs of mid-sized law firms.
Education and Expertise
Sydney Liu holds a Master of Business Administration (MBA) from The Wharton School, where she gained advanced knowledge in business management. She also earned a Bachelor of Science in Business (BSB) from the University of Minnesota's Carlson School of Management. Additionally, Liu completed a Master of Arts (MA) in International Studies, focusing on Eastern Asia and China, at The Lauder Institute of the University of Pennsylvania. Her educational background supports her expertise in transforming enterprise capabilities and enhancing sales and marketing functions.
Background
Before her current role at Thomson Reuters, Sydney Liu worked at Deloitte as a Manager for 11 years, from 2008 to 2019, in the Greater Minneapolis-St. Paul Area. During her tenure at Deloitte, she developed skills in enterprise transformation and strategic consulting. Liu also briefly worked at The Estée Lauder Companies Inc. as a Presidential Management Associate in Strategy/Marketing in 2013, where she gained experience in a global market setting in Shanghai, China.
Achievements
Throughout her career, Sydney Liu has successfully transformed enterprise capabilities and improved sales and marketing functions across the Consumer Products and Industrial Products industries. Her leadership in identifying growth opportunities in the legal sector demonstrates her ability to apply her extensive experience in diverse markets. Liu's collaborative approach with cross-functional teams has contributed to the development and implementation of effective growth strategies in her current role.