Talita Rospendowiski Agostinho
About Talita Rospendowiski Agostinho
Talita Rospendowiski Agostinho serves as the SDR/BDR LatAm Manager at Thomson Reuters, where she has worked since 2020. With over 10 years of experience in B2B marketing, she specializes in lead generation and marketing strategy development.
Work at Thomson Reuters
Talita Rospendowiski Agostinho has been employed at Thomson Reuters since 2013, holding various marketing roles over the years. She started as an Analista de Marketing, where she worked for five years until 2018. Following this, she served as Especialista de Marketing for two years, before transitioning to her current position as SDR/BDR LatAm Manager in 2020. In her current role, she manages the Sales Development Representative (SDR) and Business Development Representative (BDR) teams, focusing on generating new business opportunities through inbound and outbound campaigns.
Education and Expertise
Talita holds an MBA with a focus on Marketing from ESAMC, which she completed in 2011. Prior to this, she earned a degree in Publicidade e Propaganda from Universidade Paulista, graduating in 2006. Her educational background supports her extensive expertise in B2B marketing, particularly in lead generation and aligning marketing strategies with sales objectives. She has developed skills in negotiating with suppliers and creating marketing strategies in collaboration with partners.
Background in Marketing
Before joining Thomson Reuters, Talita worked at Softway from 2006 to 2013, where she gained seven years of experience in marketing. This foundational experience contributed to her understanding of marketing dynamics within the information technology sector. Throughout her career, she has been involved in the development and execution of content marketing campaigns, project planning, and tracking timelines, which have been essential in her subsequent roles.
Achievements in Lead Generation
In her current role, Talita oversees the SDR and BDR teams, focusing on generating new business opportunities. She has supported the implementation of a lead scoring project by analyzing key performance indicators (KPIs), performance dashboards, and sales funnels to enhance lead conversion rates. Her work involves close collaboration with sales and marketing leadership to ensure the effectiveness of marketing campaigns and to provide feedback based on customer insights gathered during prospecting.
Event Management and Budget Oversight
Talita possesses extensive experience in organizing events and managing marketing budgets. Her role requires her to act as a point of contact for internal teams regarding demand generation for legal and corporate segments. She establishes action plans based on defined objectives, ensuring that marketing initiatives align with overall business goals.