Tara De Maio
About Tara De Maio
Tara De Maio is a seasoned marketing professional with over 15 years of experience in B2B and SaaS marketing strategies. She currently serves as the Director of Demand Generation - Campaign Activation at Thomson Reuters, where she has worked since 2023.
Current Role at Thomson Reuters
Tara De Maio holds the position of Director, Demand Generation - Campaign Activation at Thomson Reuters. She has been in this role since 2023, working remotely. In this capacity, she is responsible for leading demand generation initiatives and overseeing campaign activation strategies. Her extensive experience in marketing contributes to her effectiveness in driving results and meeting organizational goals.
Previous Experience at Thomson Reuters
Prior to her current role, Tara De Maio served as Director, Demand Generation - Marketing Strategy at Thomson Reuters from 2018 to 2022. During her tenure, she focused on developing and implementing marketing strategies that enhanced demand generation efforts. She also held the position of Director of Marketing at Thomson Reuters for a year in 2017 to 2018, where she contributed to the marketing direction of the organization.
Experience in Marketing Management
Tara De Maio has over 15 years of experience in developing marketing strategies specifically for B2B and SaaS businesses. Her career includes roles at various organizations, such as Copanion, Inc., where she worked as Marketing Manager from 2008 to 2011, and Sefas Innovation as Marketing Manager from 2011 to 2013. These positions have equipped her with a comprehensive understanding of marketing dynamics and team leadership.
Educational Background
Tara De Maio studied at Ithaca College, where she earned a Bachelor of Science degree in Business Administration. Her educational background has provided her with a solid foundation in business principles, which she has applied throughout her marketing career.
Skills and Professional Attributes
Tara De Maio is known for her ability to lead teams and build relationships across various functions and levels within organizations. She is recognized as a player/coach who embraces challenges, takes responsibility, and effectively sets priorities. Her approach has consistently led to exceeding targets and achieving successful outcomes in her marketing roles.