Tatiana Abud, MBA
About Tatiana Abud, MBA
Tatiana Abud is a Senior Search Marketing Strategist at Thomson Reuters, where she has worked since 2018. With extensive experience in digital marketing, she specializes in SEO, SEM, and bilingual paid search campaigns.
Work at Thomson Reuters
Tatiana Abud has been serving as the Senior Search Marketing Strategy at Thomson Reuters since 2018. Based in Sunnyvale, she has focused on enhancing the company's search marketing efforts. In her role, she collaborates with content teams to improve website SEO performance. Her responsibilities include providing ongoing consultation on best practices in SEO, SEM, and web design, ensuring that the organization remains competitive in the digital landscape.
Previous Experience at FindLaw
Before joining Thomson Reuters, Tatiana Abud worked as a Digital Marketing Strategist at FindLaw, which is also part of Thomson Reuters. She held this position from 2015 to 2017 in the Dallas/Fort Worth Area. During her tenure, she contributed to the development and execution of digital marketing strategies aimed at improving online visibility and engagement.
Background in Digital Marketing
Tatiana Abud has a diverse background in digital marketing, having held various positions prior to her current role. She worked as a Global Search Manager at Hilton Worldwide for one year from 2012 to 2013. Additionally, she was the Digital Marketing Director and Owner at Engenius Marketing from 2010 to 2012. Her experience also includes serving as a Senior PPC Optimization Analyst at SuperMedia LLC from 2008 to 2010.
Bilingual Marketing Expertise
Tatiana Abud is fluent in both English and Spanish, which allows her to effectively manage bilingual paid search campaigns. This skill enhances her ability to reach a broader audience and tailor marketing strategies to diverse demographics, thereby increasing the effectiveness of search marketing initiatives.
Industry Knowledge and Trends
Tatiana Abud stays informed about the latest industry trends and best practices in search marketing. Her commitment to continuous learning ensures that she applies current strategies and technologies in her work, contributing to the overall success of her marketing efforts.