Thomas Mitchell
About Thomas Mitchell
Thomas Mitchell serves as the VP of Global Sales Analytics, Commercial Excellence at Thomson Reuters, where he has worked since 2021. He has extensive experience in analytics and data management across various industries, having held senior roles at Wunderman Thompson Data and other organizations.
Work at Thomson Reuters
Thomas Mitchell serves as the Vice President of Global Sales Analytics and Commercial Excellence at Thomson Reuters. He has held this position since 2021, contributing to the company's analytics strategies from the Dallas, Texas office. In this role, he leads initiatives that enhance data-driven decision-making within the organization.
Previous Experience at Wunderman Thompson Data
Before joining Thomson Reuters, Thomas Mitchell worked at Wunderman Thompson Data for a total of six years. He served as Executive Vice President and Head of Advanced Analytics from 2019 to 2021, and prior to that, he was the Senior Vice President of Analytics from 2015 to 2019. His leadership in advanced analytics supported the company's data-driven marketing efforts.
Education and Expertise
Thomas Mitchell earned a Bachelor of Business Administration (BBA) in Management Information Systems from the Texas McCombs School of Business, completing his studies from 1997 to 2000. He later obtained a Master of Business Administration (MBA) from Southern Methodist University's Cox School of Business, focusing on Marketing and Information Technology/Operations from 2004 to 2006. His educational background supports his expertise in data management, governance, and analytics.
Diverse Industry Experience
Throughout his career, Thomas Mitchell has accumulated extensive experience across various industries. He has worked in both B2C sectors, including automotive, health, non-profit, consumer packaged goods (CPG), and retail, as well as in B2B sectors such as software as a service (SaaS) and telecommunications. This diverse background enhances his ability to apply analytics effectively across different market segments.
Leadership in Advanced Analytics
In his roles, Thomas Mitchell has led global advanced analytics teams that provide data-driven insights to support field sales organizations. He has a strong background in AI/ML test and learn methodologies, which informs his approach to analytics. His leadership has focused on driving large-scale technology, data, and analytics transformations within organizations.