Tracy Veverka
About Tracy Veverka
Tracy Veverka serves as the Director of Campaign Planning for Tax & Accounting Professionals at Thomson Reuters, where she has worked since 2020. With extensive experience in marketing roles at companies like Intuit and Epsilon, she specializes in personalized marketing campaigns driven by data and customer insights.
Current Role at Thomson Reuters
Tracy Veverka serves as the Director of Campaign Planning for Tax & Accounting Professionals at Thomson Reuters. She has held this position since 2020, contributing to the development and execution of marketing strategies tailored to the needs of tax and accounting professionals. Her role involves overseeing campaign planning and ensuring alignment with organizational goals.
Previous Experience at Thomson Reuters
Before her current role, Tracy Veverka worked at Thomson Reuters as the Demand Generation Director from 2019 to 2020. In this capacity, she focused on generating demand for products and services, leveraging her extensive background in marketing to enhance the company's outreach and engagement strategies.
Marketing Career at Intuit
Tracy Veverka's tenure at Intuit spanned from 2007 to 2018, during which she held several key marketing positions. She started as a Direct Marketing Manager in the Accountant Professional Group, later transitioning to Digital Marketing Manager. Her experience at Intuit allowed her to develop personalized marketing campaigns driven by data and customer insights.
Educational Background
Tracy Veverka studied at Texas State University, where she earned a Bachelor of Business Administration (BBA) with a focus on Marketing. This educational foundation has supported her career in marketing and campaign planning, equipping her with the necessary skills to excel in various roles across the industry.
Expertise in Marketing Technologies
Tracy Veverka possesses expertise in various marketing technologies and tools, including Adobe Analytics - Omniture, Tableau, Eloqua, and Salesforce. She utilizes these tools to analyze campaign performance, manage customer relationships, and improve marketing strategies. Her proficiency in data segmentation and campaign analysis enhances her ability to create effective marketing initiatives.