Tracy Zach
About Tracy Zach
Tracy Zach serves as the Marketing Strategy Director for Tax & Accounting at Thomson Reuters, where she focuses on developing marketing solutions that enhance engagement and growth. With a background in marketing leadership and a degree from Minnesota State University Moorhead, she has a proven ability to analyze information for strategic planning and build high-performance teams.
Work at Thomson Reuters
Tracy Zach serves as the Marketing Strategy Director for Tax & Accounting at Thomson Reuters, a position held since 2022. In this role, she focuses on developing marketing strategies that enhance engagement and drive growth within the tax and accounting sectors. Based in Minneapolis, Minnesota, her work involves analyzing market trends and audience behaviors to inform strategic decisions.
Previous Experience at Carmichael Lynch
Tracy Zach worked at Carmichael Lynch as an Account Leader from 1992 to 1998, contributing to the agency for six years. During her tenure, she gained valuable experience in managing client accounts and developing marketing strategies that align with client goals.
Experience at Modern Climate
From 2018 to 2022, Tracy Zach held the position of VP of Marketing at Modern Climate in the Greater Minneapolis-St. Paul Area. In this role, she was responsible for overseeing marketing initiatives and strategies, further enhancing her expertise in audience engagement and brand value proposition.
Education and Expertise
Tracy Zach earned a Bachelor of Science degree from Minnesota State University Moorhead. Her educational background supports her extensive experience in marketing strategy, where she specializes in analyzing information to derive insights that are crucial for strategic planning and audience engagement.
Leadership and Management Style
Tracy Zach is recognized for her energized management style, which emphasizes collaboration and transparency. She has a strong track record in building and retaining high-performance teams, ensuring that her teams are aligned with strategic objectives and engaged in their work.