Xu Wen (Lego) X.
About Xu Wen (Lego) X.
Xu Wen serves as the Marketing Manager for Legal, Tax & Accounting at Thomson Reuters in Shanghai, China, a position he has held since 2021. He has a background in marketing and analysis, with previous roles at GSMA and MediaCom, and holds a Master's degree in Entrepreneurship from the University of Chester.
Work at Thomson Reuters
Xu Wen currently serves as the Marketing Manager for Legal, Tax & Accounting at Thomson Reuters, a position held since 2021 in Shanghai, China. In this role, Xu Wen is responsible for developing and executing marketing strategies tailored to the legal and tax sectors. Prior to this, Xu Wen worked as a Marketing Analyst at Thomson Reuters from 2017 to 2018 in London, United Kingdom, where the focus was on analyzing market trends and supporting marketing initiatives.
Education and Expertise
Xu Wen holds a Master of Arts (MA) in Entrepreneurship/Entrepreneurial Studies from the University of Chester. This academic background provides a foundation in business development and strategic marketing. Additionally, Xu Wen earned a Bachelor of Arts (B.A.) in Cultural Resource Management from 广州大学 (Guangzhou University), which contributes to a diverse skill set applicable in various marketing contexts.
Previous Work Experience
Before joining Thomson Reuters, Xu Wen worked as a CRM Manager at GSMA from 2019 to 2021 in Shanghai, China. This role involved managing customer relationship strategies and enhancing client engagement. Additionally, Xu Wen was employed as a Media Planning Manager at MediaCom for six months in 2018 to 2019 in Guangzhou, Guangdong, China, where responsibilities included developing media strategies and planning campaigns.
Professional Background
Xu Wen has built a diverse professional background in marketing and management across various industries. The experience spans multiple roles, including marketing analysis, customer relationship management, and media planning. This varied background supports a comprehensive understanding of market dynamics and consumer behavior.