Z L.
About Z L.
Z L. is a Digital Marketing Manager with extensive experience in e-commerce and digital marketing across various international companies. With a strong educational background in Hospitality Administration and International Business, Z has successfully managed digital projects and campaigns, achieving significant improvements in user engagement and lead conversion rates.
Work at Thomson Reuters
Currently, Z L. serves as the Digital Marketing Manager at Thomson Reuters, a position held since 2019 in Shanghai. In this role, Z L. is responsible for coordinating digital acquisition efforts through various channels, including the website and digital communication. Z L. reports to the global Digital Localization Head based in London. Notably, Z L. achieved a 10% reduction in cost per lead (CPL) and a 0.5% basis point growth in lead to won deal conversion in 2019.
Previous Experience at Club Med
Z L. worked at Club Med as the Digital B2C E-commerce Assistant Manager from 2017 to 2019 in Shanghai, China. During this tenure, Z L. achieved a 10% increase in customer zone users and was instrumental in deploying features for the customer zone, e-billing, and access statements. This role involved managing digital marketing initiatives aimed at enhancing customer engagement.
Experience at Accor
Z L. was employed at Accor as the E-commerce Mobile Project Manager Assistant from 2014 to 2015 in the Paris Area, France. In this position, Z L. contributed to the development and management of mobile e-commerce projects, focusing on enhancing user experience and driving online sales.
Education and Expertise
Z L. has a strong educational background in hospitality and business management. Z L. studied at Glion Institute of Higher Education, achieving a Post Graduate degree in Hospitality Administration/Management from 2010 to 2012. Additionally, Z L. studied at Grenoble Ecole de Management, where Z L. earned an MBA in International Business. This educational foundation supports Z L.'s expertise in digital marketing and e-commerce.
Fluency and International Collaboration
Z L. is fluent in both English and French, which enhances communication with international teams and stakeholders. Z L. collaborates with channel leads across various global markets, including New York, London, Singapore, Tokyo, Hong Kong, and Paris, prioritizing performance in the China market. This capability enables effective strategic planning and execution of marketing campaigns.