Ylenia Meliti
About Ylenia Meliti
Ylenia Meliti serves as the Head of Marketing EMEA at Thought Machine, where she focuses on brand ambassadorship and social media strategy. With over a decade of experience in marketing, particularly in the financial services sector, she has held various roles that emphasize demand generation and global event management.
Current Role at Thought Machine
Ylenia Meliti serves as the Head of Marketing EMEA at Thought Machine, a position she has held since 2022. In this role, she acts as a brand ambassador and social media advisor, contributing to the company's public image and outreach strategies. Her responsibilities include developing and executing demand generation strategies aimed at driving business growth and enhancing market presence across the EMEA region.
Previous Experience in Marketing
Prior to her current role, Ylenia Meliti worked at Thought Machine as a Senior Marketing Manager from 2019 to 2022. She also held various marketing positions at Fiserv, including International Marketing Manager and International Events Marketing Manager, from 2014 to 2019. Her experience spans over a decade in marketing and project management, particularly within the financial services sector and international markets.
Educational Background
Ylenia Meliti studied at the University of Calabria, where she earned a Master's degree in Communication and Media Studies from 2005 to 2008. She also completed her Bachelor's degree in Mass Communication/Media Studies from 2002 to 2005. Additionally, she achieved a Master of Business Administration (MBA) in Human Resources Management/Personnel Administration from 2008 to 2009.
Specialization in Event Management
Ylenia Meliti specializes in global event management and strategy, focusing on the implementation and coaching of company-wide learning programs. Her early career included roles such as Event Management Assistant at Palazzo Spinelli and Events Marketing and Communication Manager at Istur-Cht Culture Heritage and Tourism, where she developed her expertise in managing events and marketing communications.
Professional Skills and Expertise
Ylenia Meliti has developed expertise in sales enablement and brand positioning, utilizing multiple channels for demand generation. Her decade-long experience in marketing has equipped her with the skills necessary to drive business growth and enhance market presence, particularly in the financial services sector.