Darshan Ruparelia
About Darshan Ruparelia
Darshan Ruparelia serves as the Global SEO Content Manager at ThoughtSpot, a position he has held since 2023. With a background in digital marketing and a focus on SaaS growth strategies, he specializes in transforming website visitors into loyal customers through effective conversion strategies.
Work at ThoughtSpot
Darshan Ruparelia serves as the Global SEO Content Manager at ThoughtSpot, a position he has held since 2023. He is based in Bangalore Urban, Karnataka, India, and works on-site. In this role, he focuses on enhancing the company's online presence through effective SEO strategies and content management.
Previous Experience in Digital Marketing
Prior to joining ThoughtSpot, Darshan Ruparelia accumulated extensive experience in digital marketing. He worked at Simform as a Digital Marketer from 2019 to 2021, and at SocialPilot as a Senior Inbound Marketer from 2021 to 2023. His career also includes a role as a Digital Marketer at SalesHandy from 2018 to 2019 and as a Search Engine Optimization Executive at Peerbits Solutions and iMOBDEV Technologies Pvt. Ltd. from 2015 to 2017.
Education and Expertise
Darshan Ruparelia holds a Bachelor's Degree in Computer Science & Engineering from B.H. Gardi College of Engineering & Technology, which he completed from 2011 to 2015. He also achieved a Conversion Optimization Mini-degree from CXL in 2021, focusing on improving conversion rates and customer engagement. His educational background supports his expertise in SaaS growth strategies and conversion optimization.
Specialization in SEO and Content Marketing
Darshan Ruparelia specializes in SEO and content marketing, employing strategies that enhance key metrics such as Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), and Customer Lifetime Value (CLV). He is known for his ability to convert website visitors into loyal customers through effective storytelling and content marketing techniques.
Professional Skills and Tools
Darshan utilizes a comprehensive toolkit that includes SEO, content creation, inbound marketing, and conversion optimization. His approach is characterized by a focus on driving business success through effective digital marketing strategies. He is recognized for his ability to convert clicks into quality leads, earning him the reputation of a 'traffic magician.'