Edna Adelina Fernandes (She/ Her)
About Edna Adelina Fernandes (She/ Her)
Edna Adelina Fernandes is an experienced Employer Branding Manager currently working at ThoughtSpot in Bengaluru, Karnataka. With over 15 years in talent branding, internal communications, and public relations, she has held various roles in notable companies, including Swiggy and Zynga.
Work at ThoughtSpot
Edna Adelina Fernandes serves as the Employer Branding Manager at ThoughtSpot, a role she has held since 2020. Based in Bengaluru, Karnataka, she focuses on enhancing the company's employer brand and supporting talent acquisition initiatives. Her work involves creating strategies that engage potential candidates and promote the company culture.
Previous Experience
Before joining ThoughtSpot, Edna held various positions in the communications and branding sectors. She worked at Swiggy as the Manager of Talent Branding and Internal Communications from 2017 to 2020, where she played a significant role in social sourcing and engagement. Her earlier roles include positions at Zynga, 20:20 MSL, and Bangalore International Airport Ltd, where she managed both internal and external communications.
Education and Expertise
Edna completed her Bachelor of Arts in Media Studies at Manipal Academy of Higher Education from 2002 to 2005. She furthered her education by obtaining a Master of Science in Communication from the same institution between 2005 and 2007. Her academic background supports her expertise in talent branding, internal communications, and public relations.
Career Development
Edna has over 15 years of experience in various fields, including talent branding, internal communications, social media marketing, and public relations. She has developed communication campaigns for major technology companies such as Intel ECG, Dell, and Acer while working at 20:20 MSL. Her diverse experience has allowed her to work cross-functionally with teams to create compelling content about company culture.
Early Career
Edna began her career with internships and trainee positions at organizations like Ogilvy Public Relations Worldwide, The New Indian Express, and Good Relations. These early experiences laid the foundation for her future roles in communications and branding, providing her with essential skills in media and public relations.