Hailey Hickman
About Hailey Hickman
Hailey Hickman is a Senior Manager of Growth Marketing at ThoughtSpot, where she scales growth programs across various channels and leads the Conversion Rate Optimization strategy. She has a diverse background in growth marketing and program management, having worked at companies such as DoubleDutch, PagerDuty, and Atlassian.
Work at ThoughtSpot
Hailey Hickman serves as the Senior Manager of Growth Marketing at ThoughtSpot, a position she has held since 2022. In this role, she scales growth programs across various channels, including website, product, and email. She implements Product-Led Growth (PLG) principles to improve user experiences throughout the customer lifecycle. Additionally, she owns the Conversion Rate Optimization (CRO) strategy, conducting A/B tests and website personalization experiments. Her work focuses on enhancing user engagement and driving revenue growth.
Previous Experience in Growth Marketing
Prior to her current role, Hailey Hickman worked at PagerDuty in several capacities. She was a Program Manager for Self-Serve Growth from 2016 to 2018, and later served as Growth Marketing Manager from 2018 to 2020. In these roles, she developed strategies to optimize user acquisition and retention. Hailey also worked as a Product Manager for Growth at PagerDuty from 2020 to 2021, where she focused on enhancing product features to support growth initiatives.
Background in Marketing and Management
Hailey Hickman's career began at Atlassian, where she worked as an Account Manager from 2013 to 2015. She later joined DoubleDutch as an Implementation Manager for one year in 2015. Her diverse background in marketing and management has equipped her with the skills necessary to drive growth and optimize customer experiences across various platforms.
Education and Expertise
Hailey is currently pursuing a Bachelor of Science in Business Management at Babson College, a program she has been enrolled in since 2012. Her academic background complements her professional experience in growth marketing and management, providing her with a strong foundation in business principles and strategies.
Current Role as Yoga Instructor
In addition to her marketing career, Hailey Hickman has been working as a Yoga Instructor at CorePower Yoga since 2022. This role allows her to engage with the community and promote wellness, demonstrating her commitment to personal development and holistic health.