Hande Demiral
About Hande Demiral
Hande Demiral is a Sr. Creative Director at ThoughtSpot, where she leads a team producing diverse content and reports to the Chief Marketing Officer. With a background in advertising and graphic design, she has previously held creative roles at Miro and Adyen, and has a proven record of achieving cost savings and maintaining brand consistency.
Work at ThoughtSpot
Hande Demiral serves as the Senior Creative Director for Brand and Creative at ThoughtSpot since 2022. In this role, she leads a team responsible for producing diverse content, including video, web, advertisements, emails, social media, blogs, experiential marketing, and thought leadership. She reports directly to the Chief Marketing Officer, contributing to the company's branding and creative strategies.
Previous Experience in Creative Leadership
Before joining ThoughtSpot, Hande Demiral held the position of Creative Director at Miro from 2021 to 2022. During her tenure, she built an internal creative agency that achieved over 40% cost savings. She also worked at Adyen in various roles, including Creative Director, Design Lead, and Art Director from 2017 to 2021, where she contributed to the company's creative direction and brand consistency.
Education and Expertise
Hande Demiral earned her Master of Fine Arts (MFA) in Advertising with a focus on Art Direction from the Academy of Art University, where she studied from 2008 to 2012. Prior to that, she obtained a Bachelor of Fine Arts (BFA) in Graphic Design from Dokuz Eylul University, completing her studies from 2002 to 2007. Her educational background supports her expertise in creative direction and brand management.
Background in Art Direction
Hande Demiral has a substantial background in art direction, having worked at Havas as an Art Director from 2013 to 2017. She also held the position of Art Director at Swirl for five months in 2017. Her experience spans multiple roles that emphasize her ability to push creative boundaries while ensuring brand consistency across various channels.
Creative Strategy and Decision-Making
In her current and previous roles, Hande Demiral has specialized in balancing data-driven decision-making with user insights. This approach ensures creative excellence while aligning with brand objectives. Her track record reflects a commitment to innovative strategies that enhance brand visibility and engagement across different platforms.