James Pritchard
About James Pritchard
James Pritchard is the EMEA & APJ SDR Manager at ThoughtSpot, where he has worked since 2024. He has extensive experience in sales development and team building, having held various managerial roles in notable companies such as Scoro, Adverity, and Demandbase.
Current Role at ThoughtSpot
James Pritchard serves as the EMEA & APJ SDR Manager at ThoughtSpot, a position he has held since 2024. In this role, he is responsible for leading sales development initiatives across the Europe, Middle East, Africa, and Asia-Pacific regions. His focus includes building and managing sales development representative teams to drive growth and enhance market presence.
Previous Experience in Sales Development
James Pritchard has extensive experience in sales development, having held several key positions in various companies. He worked as the Head of Sales Development at Adverity from 2021 to 2023 and as the Sales Development Manager at Scoro from 2019 to 2021. Additionally, he served as the SDR Team Lead for EMEA at Demandbase from 2015 to 2018, where he developed strategies to enhance sales performance.
Background in the Royal Air Force VR
James Pritchard served in the Royal Air Force Volunteer Reserve as an Acting Pilot Officer from 2010 to 2012. This experience provided him with leadership skills and a disciplined approach, which he has applied throughout his career in sales and business development.
Education and Expertise
James Pritchard studied at Oxford Brookes University, where he developed foundational knowledge that supports his career in sales development. He possesses expertise in building new sales development representative teams for startups, leveraging tools such as Salesforce.com, Outreach, and Salesloft to optimize sales processes.
Diverse Professional Background
James Pritchard has held various roles in different organizations, including VMware, Oracle, and Swrve. His positions have ranged from EMEA Educational Sales and Business Development at VMware to Director of Account Development at Swrve. This diverse background has equipped him with a broad perspective on sales strategies across different sectors.