Korina Edwards
About Korina Edwards
Korina Edwards serves as the VP of Global Demand Generation & Growth Marketing at ThoughtSpot, bringing extensive experience in marketing leadership across various companies in the B2B SaaS and Tech sectors.
Current Role at ThoughtSpot
Korina Edwards serves as the Vice President of Global Demand Generation & Growth Marketing at ThoughtSpot. She has held this position since 2024 and is based in the San Francisco Bay Area. In her role, she focuses on developing strategies to enhance demand generation and growth marketing efforts on a global scale.
Previous Experience in Demand Generation
Before joining ThoughtSpot, Korina Edwards held various positions in demand generation and growth marketing. She worked at Matter Made as Vice President of Demand Generation & Growth Marketing for 10 months in 2021 and later served as President for 4 months in 2022. Additionally, she was the Director of Growth at Right Weigh, Inc. in 2020 and held multiple roles at Matter Made, including Director of Demand Generation & Growth Marketing from 2020 to 2021.
Educational Background
Korina Edwards earned a Bachelor's Degree in Business with a focus on Economics from the University of Nevada-Las Vegas. This educational background has provided her with a solid foundation in business principles, contributing to her expertise in marketing and demand generation.
Marketing and Leadership Style
Korina emphasizes servant leadership as a core component of her management style. She is known for cultivating teams that excel in various marketing functions, including events, field, partner, and performance marketing. Her leadership approach fosters collaboration and empowers team members to achieve their goals.
Experience in the Startup Landscape
Korina has extensive experience navigating the startup landscape, having worked with companies from early-stage ventures to Series D funding and beyond. Her entrepreneurial spirit and relentless drive for growth are evident in her work within the B2B SaaS and Tech sectors, where she has made significant contributions to marketing strategies.