Laura Draper
About Laura Draper
Laura Draper serves as the Head of Content at ThoughtSpot, bringing over eight years of experience in digital brand-building for high-growth SaaS startups. Her previous roles include Content Lead at Asana and Editorial Lead at Dialpad, among others.
Current Role at ThoughtSpot
Laura Draper currently serves as the Head of Content at ThoughtSpot, a position she has held since 2022. In this role, she focuses on leading content strategy and development, ensuring alignment with the company's branding and marketing objectives. Her responsibilities include overseeing the creation of compelling narratives that resonate with the target audience, enhancing the overall brand presence of ThoughtSpot in the competitive SaaS landscape.
Previous Experience at Asana
Before joining ThoughtSpot, Laura Draper worked at Asana as the Content Lead for Product Marketing and Sales Enablement from 2019 to 2020. During her tenure in San Francisco, she contributed to the development of marketing content that supported product launches and sales initiatives. Her role involved collaborating with cross-functional teams to create materials that effectively communicated product value to customers.
Background in Digital Content Creation
Laura Draper has over 8 years of experience in digital brand-building, particularly within high-growth SaaS startups. Her career includes significant roles such as Editorial Lead at Dialpad from 2017 to 2019 and Senior Digital Content Specialist at Hotwire from 2014 to 2017. This extensive background has equipped her with a deep understanding of content strategy, audience engagement, and brand storytelling.
Educational Qualifications
Laura Draper studied at California Polytechnic State University-San Luis Obispo, where she earned a Bachelor of Science degree in Journalism. This educational background has provided her with a solid foundation in communication and storytelling, which she applies in her professional roles to enhance brand narratives and engage audiences effectively.
Internship Experience
Earlier in her career, Laura Draper gained valuable experience through internships. She worked as a Corporate Communications Intern at Southwest Airlines in 2013 for three months and as a Marketing Intern at Dignity Health for two months in the same year. These roles allowed her to develop skills in communications and marketing, contributing to her expertise in content creation and brand management.