Sajan Vaidhyanathan Shanker
About Sajan Vaidhyanathan Shanker
Sajan Vaidhyanathan Shanker is a Senior Marketing Operations Specialist currently working at ThoughtSpot in the Greater Bengaluru Area. He has extensive experience in marketing operations, having previously held positions at ThoughtSpot, SysArc Infomatix Pvt Ltd., and Vector Indojanix Pvt. Ltd., and holds multiple degrees in Marketing Operations and IT from SRM University.
Current Role as Senior Marketing Operations Specialist
Sajan Vaidhyanathan Shanker currently serves as a Senior Marketing Operations Specialist at ThoughtSpot, a position he has held since 2022 in the Greater Bengaluru Area. In this role, he is responsible for managing marketing infrastructure, including the selection, deployment, and maintenance of a Marketing Automation platform. His work involves overseeing lead database compliance, segmentation, and data hygiene to enhance targeted communications.
Experience at ThoughtSpot
Sajan previously worked at ThoughtSpot as a Marketing Operations Specialist from 2020 to 2022 for two years. During this time, he contributed to the revamping of marketing campaigns and automation strategies. He focused on designing segments and function-wise targeting, which aided in the creation of account-based marketing (ABM) specific content.
Previous Work Experience
Before joining ThoughtSpot, Sajan worked at SysArc Infomatix Pvt Ltd. as a Marketing Operations Specialist from 2017 to 2020 for three years. He also gained experience as an Operations Intern at Vector Indojanix Pvt. Ltd. in 2016 for two months. His roles have consistently involved enhancing marketing campaign effectiveness and managing technical aspects of marketing operations.
Educational Background
Sajan holds multiple degrees from SRM University. He is currently pursuing a Doctor of Philosophy (PhD) in Marketing Operations, expected to complete in 2026. He also earned a Master of Business Administration (MBA) in Marketing Operations from 2015 to 2017 and a Bachelor's degree in IT from 2011 to 2015. His foundational education includes completing high school at St. Joseph’s Chennai from 1996 to 2011.
Marketing Operations Expertise
Sajan has developed a personalization process for marketing databases, which significantly enhanced the effectiveness of campaigns by over 50%. He has successfully driven multiple drip and nurture campaigns and acts as a liaison between the Marketing and Sales teams, managing and troubleshooting technical issues related to marketing technology infrastructure.