Vika Smilansky
About Vika Smilansky
Vika Smilansky serves as the Director of Product Marketing at ThoughtSpot, where she has worked since 2019. With a strong background in marketing and education, she has held various roles in notable organizations, contributing to significant growth in audience engagement and brand reputation.
Work at ThoughtSpot
Vika Smilansky has been serving as the Director of Product Marketing at ThoughtSpot since 2019. In this role, she is responsible for leading marketing strategies and initiatives that enhance product visibility and market penetration. Based in Redwood City, CA, she has contributed to the company's growth and product positioning in the competitive analytics landscape. Her experience in product marketing is pivotal in driving customer engagement and aligning marketing efforts with business objectives.
Education and Expertise
Vika Smilansky has a strong educational background with a Master of Communication Management from the University of Southern California. She also holds a Bachelor of Arts in Communication and Human Rights from the University of California, Davis. Additionally, she has completed studies at Stanford Continuing Studies, focusing on the future of marketing through social data and AI. Her education is complemented by practical training in programming through General Assembly, equipping her with a diverse skill set in marketing and communication.
Background
Vika Smilansky has a diverse professional background that spans various roles in marketing and education. Prior to her current position at ThoughtSpot, she worked at Oracle as a Product Marketing Manager, where she managed digital campaigns and developed sales enablement assets. Her earlier experience includes roles at Lithium Technologies as a Customer Engagement Manager and at USC Third Space as a Digital Content Manager. Vika's career also includes teaching positions at UC Berkeley, where she contributed to pre-college programs.
Achievements
During her tenure at Oracle, Vika Smilansky achieved significant growth in audience engagement, with a 2.5X increase in blog audience year-over-year and up to 5X growth in engagement metrics across social channels. She led the creation of the Oracle Integration Simulator Demo, which was part of cross-functional marketing initiatives. Additionally, she managed digital campaigns for feature launches and developed sales enablement assets that focused on competitive differentiation strategies.