Vikram Bhaskaran
About Vikram Bhaskaran
Vikram Bhaskaran serves as the Vice President of Growth Marketing at ThoughtSpot, bringing extensive experience from various marketing roles at notable companies, including Chargebee and Freshdesk. He has a strong interest in adaptive marketing models and enjoys mentoring future B2B marketers.
Current Role at ThoughtSpot
Vikram Bhaskaran serves as the Vice President of Growth Marketing at ThoughtSpot since 2023. In this role, he focuses on developing and implementing marketing strategies that drive growth and enhance customer engagement. His responsibilities include overseeing marketing initiatives and collaborating with various teams to optimize marketing performance.
Previous Experience at Chargebee
Vikram Bhaskaran has held multiple positions at Chargebee, including Director of Marketing from 2018 to 2020 and Senior Director from 2020 to 2022. He briefly served as Vice President of Marketing in 2022 for one month. His tenure at Chargebee involved leading marketing strategies during the company's growth phases, contributing to its status as a unicorn.
Education and Expertise
Vikram Bhaskaran earned a Master of Science in Marketing from Georgia State University's J. Mack Robinson College of Business, where he studied from 2008 to 2010. His educational background provides a solid foundation for his expertise in marketing intelligence and strategy development.
Background in Marketing
Vikram Bhaskaran has extensive experience in marketing, having worked in various roles across different companies. He co-founded SmokyBeaker Labs and has held positions at Freshdesk, FusionCharts, and Aditi Technologies. His career spans over a decade, focusing on adaptive marketing models and scaling marketing efforts.
Mentoring and Advocacy
Vikram Bhaskaran is committed to mentoring the next generation of B2B marketers. He advocates for customer-centric approaches, emphasizing the importance of understanding the Zero Moment of Truth (ZMOT) in marketing strategies. His interest in combining marketing with unique experiences, such as motorcycle road trips, reflects his innovative approach to the field.