Abiy Melaku
About Abiy Melaku
Abiy Melaku is a software engineer with extensive experience in user experience optimization and feature design. He has worked at various organizations, including ThoughtWorks and Gap, Inc., where he significantly contributed to revenue growth and website engagement.
Work at ThoughtWorks
Abiy Melaku has been employed at ThoughtWorks as a Software Engineer since 2021. In this role, he contributes to software development projects within the San Francisco Bay Area. His responsibilities include collaborating with cross-functional teams to enhance user engagement and retention through effective feature design and implementation.
Previous Experience
Prior to joining ThoughtWorks, Abiy worked at Ask Media Group as a Software Engineer from 2018 to 2019 in Oakland, California. He also served as a Graduate Research Assistant at Oklahoma State University from 2010 to 2012 and as a Research Analyst III at Aerotek from 2012 to 2013. His earlier experience includes a role as a Research Assistant at Aerotek from 2008 to 2009.
Education and Expertise
Abiy Melaku holds a Master of Science (MS) degree from Oklahoma State University. He also studied Biochemistry and Molecular Biology at Cornell College, where he earned a Bachelor of Arts (B.A.). Additionally, he completed a program at Hack Reactor, further enhancing his software engineering skills.
Achievements in Software Engineering
Abiy has successfully utilized behavioral analytics to identify user pain points, leading to improved conversion rates. He designed and implemented A/B experiments that resulted in an 11 basis point increase in conversion rates for Gap, Inc. Furthermore, he led a comprehensive redesign of Gap, Inc.'s digital website portfolio, introducing features that collectively increased revenue by USD 118 million.
Impact on Gap, Inc.
During his tenure at Gap, Inc., Abiy achieved a 22% year-over-year growth in revenue, with a 5% incremental lift attributed to loyalty members. He compiled and prioritized feature requirements based on the impact assessment of North Star metrics, collaborating with various stakeholders to enhance the overall user experience.