Cristiane Higashi
About Cristiane Higashi
Cristiane Higashi serves as the Director of Customer Experience, Product & Design at Thoughtworks, where she leads a team of over 150 consultants. With a background in business development and marketing, she has held various leadership roles in notable companies such as Gemalto and ZENVIA.
Current Role at ThoughtWorks
Cristiane Higashi serves as the Diretora de Experiência do Cliente, Produto & Design at ThoughtWorks, a position she has held since 2019. In this role, she leads a specialized team of over 150 consultants dedicated to Product, Customer Experience, and Design. Her responsibilities include analyzing both internal and external data, as well as market and competitive trends, to inform strategic decisions. She also oversees talent management, focusing on recruitment, retention, learning and development, career planning, mentoring, and coaching.
Previous Experience at ThoughtWorks
Prior to her current role, Cristiane worked at ThoughtWorks as an Executiva de novos negócios (transformação digital) from 2016 to 2017. During this year, she contributed to digital transformation initiatives and was involved in pre-sales and value articulation strategies, enhancing the company's service offerings.
Experience at Gemalto and ZENVIA
Cristiane Higashi held the position of Produto I Desenvolvimento de Negócios - Gerente Sr. LATAM at Gemalto (now Thales Digital Identity & Security) from 2009 to 2015. Following this, she worked at ZENVIA as Diretora de Novos Negócios, Produto e Marketing for 11 months in 2015-2016. Earlier in her career, she served as Gerente de produtos at ZENVIA from 2005 to 2008, where she focused on product management.
Educational Background
Cristiane holds a Master of Business Administration (MBA) in Marketing from FIA - Fundação Instituto de Administração, which she completed from 2008 to 2009. She also earned a Bachelor's degree in Social Communication with a specialization in Advertising and Marketing from ESPM Escola Superior de Propaganda e Marketing, graduating in 2003. Additionally, she completed a post-graduation in Business and Strategy with a focus on Corporate Management and Technology Innovation at ESPM from 2005 to 2006.
Entrepreneurial Venture at Kiprana
From 2017 to 2020, Cristiane founded Kiprana, where she led initiatives aimed at creating innovative solutions that extended beyond traditional services. This entrepreneurial experience contributed to her expertise in product development and customer experience.