Diwakar Srinath A.
About Diwakar Srinath A.
Diwakar Srinath A. is a Lead Business Analyst specializing in Customer Experience at Thoughtworks, with a background in product strategy that combines elements of psychology, artistry, and science. He has previously held positions at BNY Mellon and Fidelity Investments, focusing on creating equitable and ethical product experiences.
Current Role at ThoughtWorks
Diwakar Srinath A. serves as the Lead Business Analyst for Customer Experience at ThoughtWorks since 2021. In this role, he focuses on enhancing product experiences by integrating various methodologies and approaches. His work emphasizes the importance of aligning product strategy with customer and business values, ensuring that the solutions developed are both effective and user-centric.
Previous Experience at BNY Mellon
Diwakar worked at BNY Mellon as a Business Analyst in Treasury Services from 2015 to 2019. During his four years in this role, based in Chennai, Tamil Nadu, he contributed to various projects that aimed to optimize financial operations and improve customer service. He also completed a four-month internship at BNY Mellon in 2015, gaining foundational experience in the financial services sector.
Experience at Fidelity Investments
From 2019 to 2021, Diwakar held the position of Senior Business Analyst in Customer Solutions at Fidelity Investments. His responsibilities included analyzing customer needs and developing solutions that enhanced the overall customer experience. His tenure at Fidelity further solidified his expertise in customer-centric product development.
Education and Expertise
Diwakar holds a Bachelor of Technology in Information Technology from Sri Sairam Engineering College. He also studied Accounting and Finance at Loyola Institute of Business Administration, where he achieved certification. His foundational education includes General Studies at St. Joseph's Higher Secondary School and St. Mary's Primary Convent School. This diverse educational background supports his unique approach to product strategy, combining elements of psychology, artistry, and scientific analysis.
Approach to Product Strategy
Diwakar employs a distinctive approach to product strategy that integrates the roles of Product Psychologist, Product Artist, and Product Scientist. He focuses on creating product experiences that are valuable, viable, equitable, and ethical. His methodology includes experimenting with innovative product experiences to validate their success and ensure alignment with customer and business values, utilizing both qualitative and quantitative methods.