Doris Li
About Doris Li
Doris Li serves as the Head of China Retail Domain at Thoughtworks, bringing over seven years of experience in growth marketing and digital transformation. She has held various roles in notable companies, including Lead Consultant at Thoughtworks and Brand Marketing Manager at DJ Magazine.
Work at ThoughtWorks
Doris Li currently holds the position of Head of China Retail Domain at ThoughtWorks, a role she has occupied since 2022. Prior to this, she served as a Principal Consultant in Customer Experience and Product Design, beginning in 2021. Her tenure at ThoughtWorks has been marked by a focus on digital transformation and strategic guidance for enterprise brands. Doris has been instrumental in helping clients align their digital business strategies with effective marketing solutions.
Education and Expertise
Doris Li earned her Bachelor’s Degree in Chinese Language and Literature from Shaanxi Normal University, where she studied from 2008 to 2012. She furthered her education at the Academy of Art University, obtaining a Master of Fine Arts (MFA) in Advertising Brand Strategy from 2014 to 2016. This educational background supports her expertise in growth marketing and digital transformation, with over seven years of experience in these fields across both China and the United States.
Background
Doris Li began her career as a Brand Marketing Manager at DJ Magazine in Shanghai from 2013 to 2014. She then joined RobotX Space as a founding team member, where she served as Branding and Product Lead from 2016 to 2018 in Santa Clara, CA. Following this, she worked at Huawei Consumer Business Group as a Senior Social Media Strategist and E-commerce Product Manager from 2018 to 2019 in the San Francisco Bay Area. Her diverse background spans various roles, contributing to her comprehensive understanding of branding and digital marketing.
Freelance Writing and Current Projects
Since 2012, Doris Li has been working as a Freelance Writer in Beijing, China. In this role, she has developed content that aligns with her expertise in branding and digital marketing. Her freelance work complements her professional roles, allowing her to explore and express her insights into digital transformation and marketing strategies.