Gisele Hammerschmitt
About Gisele Hammerschmitt
Gisele Hammerschmitt is a Lead Product Manager at Thoughtworks in São Paulo, Brazil, with extensive experience in product management and digital strategy across various companies. She has held several roles, including Senior Product Manager at Quicko and Digital Product Manager at Jüssi, and has a strong focus on customer experience and user research.
Work at ThoughtWorks
Gisele Hammerschmitt has been serving as a Lead Product Manager at ThoughtWorks since 2022. In this role, she focuses on product strategy and development, leveraging her extensive experience in managing multidisciplinary teams. Her work involves defining objectives and key results (OKRs) and utilizing user research to enhance customer experience.
Previous Experience in Product Management
Prior to her current position, Gisele held various roles in product management. She worked as a Senior Product Manager at Quicko from 2019 to 2021 and as a Product Manager at QuintoAndar for six months in 2018. Her experience in these roles contributed to her expertise in product development and customer-focused strategies.
Educational Background
Gisele studied at the Escola Superior de Propaganda e Marketing, where she earned a Master of Business Administration (MBA) in Ciências do Consumo Aplicadas from 2015 to 2016. She also holds a Bachelor's degree in Comunicação Digital from Universidade do Vale do Rio dos Sinos, completed between 2008 and 2011. Additionally, she participated in a Bootcamp on Sales & Business Development at Tradecraft in San Francisco in 2017.
Experience in Learning and Development
Gisele has a background in learning and development, having worked as a Learning and Development Manager at Jüssi from 2017 to 2018. In this role, she focused on enhancing team capabilities and fostering a culture of continuous learning. She also served as a JTBD Teacher at Digital House Brasil for four months in 2019.
Skills and Expertise
Gisele possesses a strong focus on customer experience and is skilled in defining OKRs, conducting A/B tests, and utilizing discovery techniques for product development. Her experience includes leading multidisciplinary teams in various areas such as customer experience, marketplace, and payments. She is also knowledgeable in web analytics and SEO, having worked as an SEO Analyst at Grupo RBS.