Harneet Singh Gujral
About Harneet Singh Gujral
Harneet Singh Gujral serves as the Global Lead for Marketing Technology at Thoughtworks, where he has worked since 2021. He has a diverse background in marketing operations, having held various roles at notable companies including Lionbridge, HARMAN International, and SAP.
Work at ThoughtWorks
Harneet Singh Gujral serves as the Global Lead for Marketing Technology at ThoughtWorks, a position he has held since 2021. In this role, he focuses on integrating advanced marketing technologies to enhance operational efficiency and drive marketing strategies. His expertise in marketing automation and platform integration is pivotal in optimizing marketing processes within the organization.
Previous Experience in Marketing Operations
Prior to his current role, Harneet held several significant positions in marketing operations. He worked at Lionbridge as an Ad Assessor for clients Bing and Google in 2012. He later joined HARMAN International, where he served as Senior Manager of Marketing Operations, Automation & Analyst/Advisor Relations for five months in 2019, and previously as Manager of Marketing Operation/Strategy/Automation from 2016 to 2018. His experience also includes roles at SAP and Tata Consultancy Services, where he focused on marketing operations and digital marketing analytics.
Education and Expertise
Harneet holds a Master of Business Administration (MBA) in Marketing & Market Research from Dayananda Sagar Institutions, completed between 2007 and 2009. He also earned a Bachelor of Commerce (BCom) from Khalikote College, specializing in Accounting and Business/Management. His educational background supports his extensive expertise in marketing automation, GDPR compliance, and data hygiene practices.
Leadership and Team Management
In his career, Harneet has demonstrated leadership capabilities by managing teams focused on automation and demand generation. He has led a team of 10 professionals, emphasizing the importance of marketing automation to global stakeholders. His leadership in marketing operations has contributed to the successful implementation of strategies that enhance overall marketing effectiveness.
Skills in Digital Marketing Tools
Harneet possesses a comprehensive skill set in various digital marketing tools. His expertise includes Google Analytics, Google Data Studio, and LinkedIn Sales Navigator Enterprise. He has extensive experience in end-to-end marketing processes, including customer profiling, account prioritization, and asset development such as ebooks and case studies.