Heena Tailor
About Heena Tailor
Heena Tailor is a Lead Experience Designer at ThoughtWorks, where she has worked since 2020. With a background in user experience and digital marketing, she has held various roles at John Lewis and other companies, emphasizing collaboration and empathy in her design approach.
Current Role at ThoughtWorks
Heena Tailor serves as the Lead Experience Designer at ThoughtWorks, a position she has held since 2020. In this role, she focuses on enhancing user experiences through design strategies that prioritize collaboration and diverse perspectives. Her work involves utilizing a variety of design methodologies and tools to create effective solutions that meet user needs.
Previous Experience at John Lewis
Heena Tailor has extensive experience at John Lewis, where she held multiple roles over several years. She worked as a User Experience Architect from 2016 to 2018, contributing to the development of user-centered design solutions. Prior to that, she was an Online Acquisition Executive and a Senior Affiliates Executive, where she focused on digital marketing strategies. Her tenure at John Lewis also included roles as a Website Copy Producer and Assistant Editor, providing her with a comprehensive understanding of both content and user experience.
Experience at Travelex
Heena Tailor worked at Travelex as a Service & UX Designer from 2018 to 2019. In this role, she applied her expertise in user experience design to improve service delivery and enhance customer interactions. Her contributions focused on creating user-friendly designs that align with business objectives.
Educational Background
Heena Tailor has a solid educational foundation in marketing and journalism. She earned a BA in Journalism from City University London from 2007 to 2010. She furthered her education with a CAM Diploma in Digital Marketing from the London School of Marketing in 2014 and a CIM Diploma in Professional Marketing from the Chartered Institute of Marketing in 2016.
Speaking Engagements and Design Philosophy
Heena Tailor has shared her insights on Service & UX Design at various industry events, including Ladies that UX and Mobile London UX. She emphasizes the importance of empathizing with both end users and internal stakeholders in her design approach. Tailor believes in the power of collaboration and diverse perspectives to enhance design experiences, which reflects her commitment to user-centered design.