Karine Medeiros Pereira
About Karine Medeiros Pereira
Karine Medeiros Pereira serves as the Marketing Director at ThoughtWorks, where she oversees various marketing functions and advocates for the use of emerging technologies. With extensive experience in marketing roles at IBM Brasil and other companies, she holds an MBA and has a background in communication and marketing.
Current Role at ThoughtWorks
Karine Medeiros Pereira serves as Diretora de Marketing at ThoughtWorks, a position she has held since 2021. In this role, she oversees various marketing functions including demand generation, brand marketing, innovation, customer experience, content, communications, digital marketing, and social media. Her leadership aims to enhance the company's marketing strategies and drive growth in the Brazilian market.
Previous Experience at IBM Brasil
Karine Medeiros Pereira has extensive experience at IBM Brasil, where she held multiple roles over several years. She was the Head of Marketing for IBM Global Business Services LATAM from 2017 to 2021. Prior to that, she worked as Marketing Program Manager from 2009 to 2012 and as Marketing Manager for Global Business Services Brazil in 2016. She also served as Gerente de Campanhas de Performance Marketing from 2013 to 2016, focusing on performance-driven marketing strategies.
Educational Background
Karine Medeiros Pereira has a solid educational foundation in business and marketing. She earned her MBA in Business Administration from FGV - Fundação Getulio Vargas from 2000 to 2002. Additionally, she studied Marketing Communication at UC Irvine, where she completed an Extension program from 1998 to 1999. She also holds a Bachelor's degree in Communication from ESPM Escola Superior de Propaganda e Marketing, which she completed from 1994 to 1997.
Experience in Digital Strategy and Marketing Management
Before her tenure at IBM, Karine Medeiros Pereira worked as a Project Manager at Digital Strategy (Idea.com) from 2000 to 2004. She also served as Marketing Manager at TMS Call Center S.A. from 2004 to 2009. These roles contributed to her expertise in managing marketing campaigns and strategies, as well as her ability to maximize ROI through effective budget management.
Advocacy for Emerging Technologies
Karine Medeiros Pereira advocates for the integration of emerging technologies such as AI, IoT, and data analytics into business processes. She emphasizes the importance of these technologies in transforming work processes and enabling businesses to operate more intelligently. Her focus on innovation reflects her commitment to leveraging technology for enhanced business performance.