Laura Lapierre
About Laura Lapierre
Laura Lapierre is a Demand Marketing Specialist currently employed at Thoughtworks in London. She has extensive experience in marketing roles across various companies, including Nuapay, Blue Butterfly, and Institutional Investor, and holds a Master's Degree in International Management.
Current Role at ThoughtWorks
Laura Lapierre serves as a Demand Marketing Specialist at ThoughtWorks, a position she has held since 2021. In this role, she focuses on developing and executing marketing strategies that align with the company's business objectives. Her responsibilities include enhancing customer engagement and driving demand through targeted marketing initiatives.
Previous Experience in Marketing
Prior to her current role, Laura Lapierre held several marketing positions. She worked as the European Marketing Manager at Nuapay for seven months in 2018, where she focused on account-to-account payments. She also served as the Marketing Campaign Project Manager at Blue Butterfly from 2009 to 2011, managing various marketing campaigns in the Genève region. Other notable roles include Digital and Content Marketing Manager at Quant and EMEA Marketing Manager at Institutional Investor.
Educational Background
Laura Lapierre earned a Master’s Degree in International Management from the Institut de Management de Savoie, where she studied from 2003 to 2008. Her academic focus was on Marketing and Marketing Management, providing her with a solid foundation for her career in marketing.
Marketing Expertise and Initiatives
Laura has developed account-based marketing (ABM) plans to enhance customer engagement and align with business objectives. She has led thought leadership initiatives, supporting public relations campaigns, client stories, and bespoke events. Additionally, she has successfully managed integrated marketing programs that include lead generation and brand awareness campaigns.
Skills in Marketing Automation
Throughout her career, Laura Lapierre has worked closely with marketing automation tools to execute and report on the performance of various marketing programs. This experience has enabled her to effectively analyze campaign results and optimize marketing strategies for better outcomes.