Luis Felipe Fernandes
About Luis Felipe Fernandes
Luis Felipe Fernandes serves as the Executive Account Director at Thoughtworks in São Paulo, Brazil, where he has worked since 2024. He has a diverse background in design, education, and mentorship, having held various roles in notable organizations and founded successful initiatives in the digital market.
Work at ThoughtWorks
Luis Felipe Fernandes currently serves as the Executive Account Director at ThoughtWorks, a position he has held since 2024. Prior to this role, he worked as the Director of CX, Product & Design at ThoughtWorks from 2022 to 2023. His experience at ThoughtWorks is complemented by his extensive background in design and innovation, contributing to the company's focus on digital transformation.
Education and Expertise
Luis Felipe Fernandes holds a Bachelor's degree in Marketing and Advertising from Pontifícia Universidade Católica de Campinas, where he studied from 2004 to 2007. He also earned an MBA in Business Administration and Management from FGV - Fundação Getulio Vargas between 2010 and 2012. His educational background supports his expertise in design, user experience, and business strategy.
Background
Luis Felipe Fernandes has a diverse professional background that includes roles in academia and industry. He has served as a professor in various institutions, including Miami Ad School and ESPM, where he taught UX design. His experience in the advertising sector includes working with major agencies such as AlmapBBDO and JWThompson, where he focused on innovation and digital product design.
Achievements
Luis Felipe Fernandes founded UX Academy in 2011, which became a leading institution for UX education in Brazil. He also founded Handmade Design, a company dedicated to innovating digital business through design, which was acquired by ThoughtWorks in 2022. In 2014, he was recognized as the Best Design Professional in the Digital Market, highlighting his contributions to the field.
Mentorship and Advisory Roles
In addition to his executive roles, Luis Felipe Fernandes has been actively involved in mentorship. He has served as a Startup Mentor at ACE Startups since 2018 and previously mentored startups at GSVlabs. His advisory role at Gold360 Serviços e Produtos Digitais further showcases his commitment to fostering innovation in the digital landscape.