Michaela Holmström
About Michaela Holmström
Michaela Holmström is a Senior Marketing Manager at Thoughtworks in Finland, with a background in digital marketing and communications. She has held various roles at Atos and has a strong academic foundation in hospitality management and business administration.
Current Role at ThoughtWorks
Michaela Holmström serves as the Senior Marketing Manager for Finland at ThoughtWorks, a position she has held since 2021. Based in Helsinki, Uusimaa, she focuses on developing marketing strategies that align with the company's objectives. Her role involves collaborating with various teams to enhance brand visibility and drive client engagement.
Previous Experience at Atos
Before joining ThoughtWorks, Michaela Holmström worked at Atos in multiple roles. She started as a Marketing & Communications Intern in 2017, progressing to positions such as Marketing & Communications Manager Nordics from 2017 to 2020, and Digital Marketing Lead for Retail, Transport, and Logistics from 2020 to 2021. Her experience at Atos provided her with a comprehensive understanding of digital transformation and customer experience.
Educational Background
Michaela Holmström holds a Master of Science in Business Administration and Economics with a focus on Strategic Marketing Management from Hanken School of Economics, completed between 2015 and 2017. She also earned a Bachelor of Hospitality Management from Haaga-Helia University of Applied Sciences, where she studied from 2011 to 2014. Additionally, she participated in an Erasmus student exchange program at Erasmushogeschool Brussel, focusing on Tourism and Marketing.
Early Career and Skills Development
Michaela began her career in customer service roles, including a position as a Cashier at Osuuskauppa Varuboden-Osla Handelslag from 2012 to 2014 and as a Front Desk Receptionist at Fysios Group from 2015 to 2016. These early experiences contributed to her strong client-side understanding, which she later applied in her consulting roles. Her passion for sustainable technology and solving environmental issues has been a consistent theme throughout her career.
Interests and Professional Focus
Michaela Holmström is interested in enhancing clients' innovation profiles through the integration of new technology solutions, particularly in data and artificial intelligence. She enjoys collaborating with technologists to share compelling stories that drive demand and engagement. Her commitment to addressing social and environmental challenges through sustainable technology is a key aspect of her professional focus.