Michelle Surendran
About Michelle Surendran
Michelle Surendran serves as the Content and PR Lead for India at ThoughtWorks, where she develops integrated content strategies and manages diverse content types. With a background in client servicing at notable firms and a strong academic foundation in communication, she enhances the company's presence through compelling storytelling and strategic partnerships.
Current Role at ThoughtWorks
Michelle Surendran serves as the Content and PR Lead for India at ThoughtWorks, a position she has held since 2015. In this role, she focuses on developing integrated content strategies and managing content across various channels and formats. She leads the creation and curation of diverse content types, including case studies, blogs, infographics, and videos. Michelle enhances ThoughtWorks' presence by crafting compelling pitches and stories aimed at influencer groups such as editors, journalists, and analysts.
Previous Experience in Client Servicing
Before joining ThoughtWorks, Michelle Surendran gained valuable experience in client servicing roles at notable agencies. She worked at Ogilvy & Mather for five months in 2007 in Bangalore, followed by a two-year tenure at Rediffusion Y&R from 2007 to 2009 in Chennai. These positions allowed her to develop skills in managing client relationships and delivering effective communication strategies.
Experience in Corporate Marketing and Communications
Michelle Surendran worked at Cognizant Technology Solutions from 2010 to 2013 in Chennai, focusing on corporate marketing, research, and communications. This role contributed to her expertise in developing content that supports organizational objectives and enhances brand visibility. Her experience in this area complements her current responsibilities at ThoughtWorks.
Educational Background
Michelle Surendran holds a B.Sc in Visual Communications from MOP Vaishnav College for Women, where she studied from 2001 to 2004. She furthered her education by obtaining an MS in Communication from the Manipal Institute of Communication, completing her studies from 2005 to 2007. Her academic background provides a strong foundation for her work in content creation and public relations.
Content Strategy and Vendor Management
In her current role, Michelle Surendran focuses on building a repository of repurpose-able content to support demand and recruitment campaigns in India. She manages multiple vendor and agency partnerships to align with organization-wide content and PR objectives. Her approach includes utilizing insights gained from interactions with leaders at ThoughtWorks to inform content strategies.