Paula Bartholomay Kothe
About Paula Bartholomay Kothe
Paula Bartholomay Kothe is a Product Manager with extensive experience in business analysis and project management across various companies in Brazil. She specializes in creating personalized digital experiences and integrating SEO strategies to enhance e-commerce growth.
Current Role as Product Manager
Paula Bartholomay Kothe currently serves as a Product Manager at Thoughtworks, a position she has held since 2021. In this role, she focuses on integrating SEO strategies with product management to enhance e-commerce growth. Her expertise in creating personalized digital experiences on micro-front-end platforms contributes to the development of innovative solutions that meet client needs.
Experience at Thoughtworks
Prior to her current role, Paula worked at Thoughtworks as a Senior Business Analyst from 2020 to 2021. During her time in this position, she was involved in various projects that aimed to improve business processes and enhance client engagement. Her experience at Thoughtworks has allowed her to develop a strong foundation in product management and digital strategy.
Professional Background
Paula has a diverse professional background, having worked in various roles across multiple companies. She served as a Business Consultant at ACCERA from 2015 to 2016 and later held positions such as Project and Portfolio Management at Lojas Renner S.A. from 2018 to 2020. Additionally, she worked as a Manager and Project Director at EPR Consultoria from 2011 to 2012, and as an intern in Industrial Planning at Midea Carrier do Brasil in 2013.
Educational Qualifications
Paula Bartholomay Kothe holds a degree in Industrial Engineering from Universidade Federal do Rio Grande do Sul (UFRGS), where she achieved a GPA of 8.3/10 from 2010 to 2014. She also completed a Master of Business Administration (MBA) in Project Management at Fundação Getulio Vargas, earning a GPA of 9.1/10 from 2018 to 2019. Additionally, she participated in a Bootcamp for Digital Product Leadership at Tera in 2020.
Achievements in SEO and Digital Strategy
Paula has successfully implemented native SEO strategies for a multinational fashion retailer's e-commerce platform, which significantly enhanced the digital shopping experience. Her strong focus on integrating SEO with product management has positioned her as a key player in driving e-commerce growth and improving user engagement across digital platforms.