Prakhar Nigam
About Prakhar Nigam
Prakhar Nigam is a Global Digital Campaign Strategist at ThoughtWorks, where he has worked since 2020. He has extensive experience in digital marketing and automation, having held various roles at Deloitte and ThoughtWorks over the past decade.
Work at ThoughtWorks
Prakhar Nigam has been serving as a Global Digital Campaign Strategist at ThoughtWorks since 2020. In this role, he collaborates with Heads of Marketing and campaign owners to enhance digital marketing campaigns by leveraging best practices and analyzing past outcomes. His responsibilities include acting as a Marketo and Salesforce Administrator, where he supports reporting on Marketing ROI and executes advanced marketing automation campaigns. His contributions focus on optimizing digital strategies to align with both regional and global marketing objectives.
Previous Experience at Deloitte
Prior to his current role, Prakhar Nigam held multiple positions at Deloitte. He worked as an Assistant Manager in Digital & Marketing Automation from 2018 to 2019, and as a Marketing Automation Lead in the Global CoE from 2019 to 2020. His earlier roles included Digital Marketing Analyst for UK ICS from 2015 to 2016 and Senior Digital Analyst - Marketing Automation Coordinator from 2016 to 2018. He also served as a Knowledge Analyst in US Knowledge Services from 2013 to 2015. His experience at Deloitte encompassed various aspects of digital marketing and automation.
Education and Expertise
Prakhar Nigam earned his Master of Business Administration (M.B.A.) from M S Ramaiah Institute of Management, where he studied Business, Management, Marketing, and Related Support Services, with a focus on Operations Management. His educational background provides a strong foundation for his expertise in digital marketing and campaign strategy, enabling him to effectively manage and optimize marketing initiatives.
Digital Marketing Skills
Prakhar Nigam champions data-driven digital marketing practices across regional and global marketing teams. He supports lead management and the regional inbound demand process using Salesforce and Marketo, ensuring accurate lead delivery to sales teams. His proficiency in marketing automation tools and strategies allows him to execute campaigns that meet both strategic and tactical goals.