Rafael Auday
About Rafael Auday
Rafael Auday is a Product Principal at Thoughtworks in São Paulo, Brazil, with over a decade of experience in product management and development across various industries. He has held key positions in multiple companies, focusing on aligning strategic vision with product strategy and fostering a strong product culture.
Work at ThoughtWorks
Rafael Auday has been serving as a Product Principal at ThoughtWorks since 2021. In this role, he focuses on aligning strategic vision with product portfolio strategy and ensuring the execution of strategic planning for each product. His responsibilities include fostering a strong product culture within the organization, emphasizing user experience, and maximizing value delivery to the business.
Previous Experience in Product Management
Prior to his current position, Rafael held several key roles in product management. He was the Head of Product at Wooza from 2018 to 2019 and served as the Digital Product Manager at Concrete Solutions from 2015 to 2016. Additionally, he worked as the Head of Product at Escale Digital from 2019 to 2021. His experience spans various sectors, including E-commerce and Digital Solutions.
Educational Background
Rafael Auday has an extensive educational background in business and technology. He studied at Fundação Getulio Vargas, where he completed a Business Strategy program in 2019. He also attended Boston University for an extension course in Platform Strategy for Business. Rafael holds a Bachelor of Information Systems from Universidade Estácio de Sá, completed in 2013, and a Técnico de Processamento de Dados from Escola Técnica Estadual República, completed in 2001.
Experience in Diverse Industries
Rafael has worked in multinational companies across various sectors, including Beauty, E-commerce, Telecommunications, Finance, and Tourism. His roles have involved significant responsibilities, such as coordinating E-commerce strategies at Natura Cosméticos S/A and leading software development teams at Hotel Urbano. This diverse experience has contributed to his ability to create successful digital products currently in operation.
Speaking Engagements and Contributions
Since 2020, Rafael has been a Featured Speaker at Product School, where he shares his insights and expertise in product management. His contributions to the field include developing a strong product culture in organizations and focusing on user experience to enhance product value. His speaking engagements reflect his commitment to knowledge sharing within the product management community.